what is account based marketing

  Account-Based Marketing (ABM) refers to any type of marketing that targets individual consumers rather than mass-market segments. This includes direct mail pieces, telemarketing campaigns, sales leads, etc. Typically, ABM focuses on creating personalized messages and promotional offers that are relevant to each particular consumer. what is account-based marketing ? Account-Based Marketing (ABM) is a term that has been used for years now. But what does it really mean? In short, ABM is a way to market your product or service that allows you to target specific customers. This can range from a simple Facebook ad campaign to a full-blown email blast.  What makes this method unique is that it focuses on building relationships with your customers instead of just pushing products at them. By creating a relationship with your customer, they are much more likely to buy your product or services in the future.  The first step to using ABM is choosing who you want to target. You nee...